Insomnia cookies are for those night owls — college students who pull last-minute all-nighters to study for a test.

We’ve all done it, and we can all admit it’s not that easy. Staring at a textbook for 5 straight hours? No wonder we become weary.

With a carefully crafted mood and setting, this campaign aims to encapsulate the moment we start to feel delirious and hallucinate our cravings.

So listen to what your mind is trying to tell you. Take that cookie break.