Lodge Cast Iron skillets, the renowned American cookware that upholds the tradition of crafting delicate family meals, have an iconic reputation for their immense weight and durability. But its identity has been formed by the conversations and interactions people have had with the product, not the advertisements themselves.

For this campaign, I aimed to captivate the product truth so famously talked about. I carefully crafted headlines that highlight the juxtaposition and convey narratives that resonate with an audience on a more profound level.

To uphold the brand’s essence, I developed bespoke typography and crafted an artistic vision that exudes a rustic and homey atmosphere.

Awards:

• 2023 Clio Awards Shortlist

• 2022 Communication Arts 63rd Advertising Competition & Annual

• 2022 Young Ones Shortlist

• 2022 National American Advertising Awards (AAF) - Silver

• 2022 District 10 AAF - Gold

• 2022 Graphis New Talent Annual - Silver

• 2022 AAF Dallas - Bronze