Unlike most PSAs in this space, we used a darkly satirical approach to show how our obsession with convenience and technology blinds us from the painfully obvious consequences of texting and driving.

We spoofed the typical TEDx / Apple Keynote presentation to create a fictional society where a crowd applauds the tech-savvy guru character for introducing new updates and apps that make communication and texting and driving itself more enjoyable and easy for everyone.

We hope this campaign will get people to think about the issue as a whole and the future of our society if we don’t take the steps needed to change our tendencies and habits today.

Awards:

• 2022 Young Ones Shortlist

• 2023 DSVC National Student Show

• 2023 Graphis New Talent Annual - Silver

• Ads of the World - Highlighted

Partner: Charlie Andrews