Yes, Liquid Death’s marketing masterstroke holds all the attention in their identity, but there is something else about this product that makes you want to buy it - even if it’s by mistake.

When you go into a grocery store, you might just pick up a pack of Liquid Death thinking it’s beer. The shape, package, and design fool everyone.

For our campaign, we brought this concept to life by creating satirical scenes where authority figures smirkily catch teenagers with these cans, only to be fooled by their own wit.

Completed several months prior to Liquid Death’s Super Bowl LVI “Children’s Party” commercial.